The Watch Lounge first edition to take place at the Dubai International Motor Show from 14 – 18 November.
This fine watchmaking lounge aims to highlight the synergies that exist between the world of watchmaking, motor vehicles and motor sports. In the first of its kind in the region, The Watch Lounge features renowned international watch brands such as Chopard, Montblanc, and TAG Heuer to name a few. At the Watch Lounge, visitors will have the opportunity to get up close and personal with newest launches, one of pieces, and rarities that are seldom displayed.
The Middle East Watch and Jewellery of the Year awards will be held on the second evening in the Watch Lounge. The awards recognizes achievements of various brands across different categories and are judged by a distinguished panel of 16 experts, with an aim to establish industry standards across the Middle East and raise awareness of watch culture and Horological craftsmanship.