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The Watch Lounge



The Watch Lounge first edition to take place at the Dubai International Motor Show from 14 – 18 November.

This fine watchmaking lounge aims to highlight the synergies that exist between the world of watchmaking, motor vehicles and motor sports. In the first of its kind in the region, The Watch Lounge features renowned international watch brands such as Chopard, Montblanc, and TAG Heuer to name a few. At the Watch Lounge, visitors will have the opportunity to get up close and personal with newest launches, one of pieces, and rarities that are seldom displayed. 

The Middle East Watch and Jewellery of the Year awards will be held on the second evening in the Watch Lounge. The awards recognizes achievements of various brands across different categories and are judged by a distinguished panel of 16 experts, with an aim to establish industry standards across the Middle East and raise awareness of watch culture and Horological craftsmanship.


Other visitor attractions

Exhibitor List 2017

  • Most comprehensive and complete motor show I’ve ever been at. Can’t recommend it enough, it was amazing.
    James Stewart - CEO, Chrysler
  • “Over 800 solid leads were collected during the event, so it’s fair to say that we view our participation as a success.”
    Marco Tronchi - CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East
    CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East
  • "The coming 12 months is set to be hugely important for Cooper Tire in the Middle East and partnering with the region’s leading automotive event is the perfect platform for us.”
    Jeff Schumaker - Vice President & Managing Director, Cooper Tires
    Vice President & Managing Director, Cooper Tires
  • “The reception has been amazing. We were a little apprehensive when we debuted it back home at the Detroit Auto Show and you never know how it’s going to go with the different culture here but so far, everyone seems to love it here!"
    Ian James - Brand Ambassador, Equus Automotive
    Brand Ambassador, Equus Automotive



    Sponsors & Partners

    Organised By


    Official Airline Partner


    Official Courier Handler


    Official Travel Partner


    Official Publisher


    Ticketing Partner