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Race To Win

Get all the family together and head into the Race Room!

Experience the best driving dynamics and motor racing simulation at Dubai International Motor Show.

There’s a racing simulator challenge for both kids under-16 and adults over-16s. For kids, with a daily prize of Dubai Autodrome indoor karting voucher. Adults can get revved up for their own simulator challenge, with those recording the fastest 10 times across the five-day show invited to the autodrome for a sprint race experience on the karting track to win a McLaren sprint ride on the Dubai Autodrome track.

In association with DIMS_Logo_Autodrome


Other visitor attractions


Racing Experience

Racing Experience

  • Take part in the fastest lap competition on Dubai Autodrome circuit using real racer game on advanced simulators. Spilt into age groups/ nationalities – a World Cup! Recruitment of teams through Social Media
  • The times will be updated on the leaderboard and at the end of the show
  • Top 10 invited to Dubai Kartdrome for a sprint race session on the Kart Track
  • The big winner will win a McLaren Sprint Experience  
  • Open to challengers aged 16 and above
Race Room

Race Room

  • The ultimate, competitive virtual racing simulator for kids
  • This indoor feature will be available all day to all kids that register – the best result of the day wins a prize broken into age groups
  • There would be a winner at the end of each show day 
  • The daily winner will win a free voucher at the Indoor Karting Track
  • Open to challengers aged below 16


  • Guests would come and register on the stand with the Dubai Autodrome team member
  • There would be 8 simulators operating at the same time
  • Each guest would compete in a time trail with the circuit configuration and vehicle fixed to keep consistency
  • At the end of the run the times would be taken and recorded by the Dubai Autodrome team. On the stand there will be a leaderboard with the top 10 times

Exhibitor List 2017

  • Most comprehensive and complete motor show I’ve ever been at. Can’t recommend it enough, it was amazing.
    James Stewart - CEO, Chrysler
  • “Over 800 solid leads were collected during the event, so it’s fair to say that we view our participation as a success.”
    Marco Tronchi - CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East
    CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East
  • "The coming 12 months is set to be hugely important for Cooper Tire in the Middle East and partnering with the region’s leading automotive event is the perfect platform for us.”
    Jeff Schumaker - Vice President & Managing Director, Cooper Tires
    Vice President & Managing Director, Cooper Tires
  • “The reception has been amazing. We were a little apprehensive when we debuted it back home at the Detroit Auto Show and you never know how it’s going to go with the different culture here but so far, everyone seems to love it here!"
    Ian James - Brand Ambassador, Equus Automotive
    Brand Ambassador, Equus Automotive



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