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Ignition Live! Shows


A dedicated engagement space where you could interact and get personal with key personalities from the motoring world.

Hundreds of people participated in open debates on the hottest topics from where best to get your ride customised, to off road routes, tips and tricks. 

They were open, free-to-attend sessions hosted by influential speakers and personalities focused on sharing experiences and a passion for driving/riding.

There was something for all! 

In association with DIMS_Logo_MotoringME


Other visitor attractions

From professional tech topics to easy-to-follow motoring tips, we have everyone covered!




Exhibitor List 2017

  • Most comprehensive and complete motor show I’ve ever been at. Can’t recommend it enough, it was amazing.
    James Stewart - CEO, Chrysler
  • “Over 800 solid leads were collected during the event, so it’s fair to say that we view our participation as a success.”
    Marco Tronchi - CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East
    CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East
  • "The coming 12 months is set to be hugely important for Cooper Tire in the Middle East and partnering with the region’s leading automotive event is the perfect platform for us.”
    Jeff Schumaker - Vice President & Managing Director, Cooper Tires
    Vice President & Managing Director, Cooper Tires
  • “The reception has been amazing. We were a little apprehensive when we debuted it back home at the Detroit Auto Show and you never know how it’s going to go with the different culture here but so far, everyone seems to love it here!"
    Ian James - Brand Ambassador, Equus Automotive
    Brand Ambassador, Equus Automotive



    Sponsors & Partners

    Organised By


    Official Airline Partner


    Official Courier Handler


    Official Travel Partner


    Official Publisher


    Ticketing Partner