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Boulevard of Dreams

There are cars and then there are supercars – the stylish, noisy types that turn heads everywhere they go. The Middle East is a hotbed of wealthy supercar owners but for many car fans, the only opportunity they get to see a supercar is when it is zooming past them on Dubai’s highways. The 2017 Dubai International Motor Show is hosting a special zone, dedicated to supercars.

The Boulevard of Dreams will present visitors with a unique opportunity to get up close to some of the fastest and glamorous cars in the world, including the world’s first handmade Titanium supercar – the Vulcano Titanium, from Italian manufacturer ICONA.

Traditional sector heavyweights such as Ferrari, Lamborghini and McLaren will be present with their latest models, while Devel, Shaali and Rimac will demonstrate how the UAE is making waves in the supercar sector.


Other visitor attractions


Exhibitor List 2017

  • Most comprehensive and complete motor show I’ve ever been at. Can’t recommend it enough, it was amazing.
    James Stewart - CEO, Chrysler
  • “Over 800 solid leads were collected during the event, so it’s fair to say that we view our participation as a success.”
    Marco Tronchi - CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East
    CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East
  • "The coming 12 months is set to be hugely important for Cooper Tire in the Middle East and partnering with the region’s leading automotive event is the perfect platform for us.”
    Jeff Schumaker - Vice President & Managing Director, Cooper Tires
    Vice President & Managing Director, Cooper Tires
  • “The reception has been amazing. We were a little apprehensive when we debuted it back home at the Detroit Auto Show and you never know how it’s going to go with the different culture here but so far, everyone seems to love it here!"
    Ian James - Brand Ambassador, Equus Automotive
    Brand Ambassador, Equus Automotive



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