Jaguar's 50-year old XJ model to be electric-powered
Jaguar announced that they will cease production of the petrol and diesel versions of the Jaguar XJ. The current line in production mark the last of their kind after 50 years! Sales in recent years have flagged and Jaguar see are banking on going electric as vital to the brands strategy.
Jaguar Land Rover have invested close to $1bn in their manufacturing plant in Castle Bromwich, UK and have handed the keys of the legendary XJ over to the team responsible for building the highly anticipated all electric I-Pace SUV.
Jaguar have challenged the UK Government to bring a Giga-scale battery plant to the country as the battery accounts for almost half of the cost of an Electric Vehicle. Jaguar’s CEO Dr. Ralf Speth believes “affordability will only be achieved if we make batteries here in the UK, close to vehicle production, to avoid the cost and safety risk of importing abroad.”