Road Safety UAE
- Auto Products & Services
What is the background of this initiative?
Traffic participants in the UAE have many different backgrounds and hence, we have many different interpretations of traffic rules and traffic etiquette. The results are high accident, injury and fatality rates. We experience road safety improvement potentials on a daily basis. Often we experience inconsiderate behavior on our streets. Dangerous situations on the road are the subject of discussions with our friends and colleagues pretty much on a daily basis. There is a general consensus in UAE’s society, that road safety must be addressed as a matter of national priority (manifested in the UAE Government ‘Vision 2021’), with urgency and with longevity.
Our Vision is to contribute to reducing the number of road traffic fatalities, road traffic injuries and road traffic accidents in the UAE…we want to ‘make a difference’!
Our Mission is to raise the UAE’s traffic participants’ awareness for proper conduct on our roads, on a broadly communicated and permanent basis. We want to be – in a constructive manner – a communication, improvement and knowledge platform.
We engage with our stakeholders traffic participants, authorities, media, and CSR-aware corporations (Corporate Social Responsibility). Our content backbone are ‘tips&tricks’ we provide to more than 50 topics of road safety, specifically relevant to the UAE. We communicate our content via media (digital and classical), the communication channels of our CSR-minded corporate supporters, PR and events. RoadSafetyUAE.com is proud to be already supported by more than 30 governmental entities, corporations and institutions from various segments and industries.
United Arab Emirates