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Road Safety UAE

Stand: Media Partner
  • Auto Products & Services

What is the background of this initiative?

Traffic participants in the UAE have many different backgrounds and hence, we have many different interpretations of traffic rules and traffic etiquette. The results are high accident, injury and fatality rates. We experience road safety improvement potentials on a daily basis. Often we experience inconsiderate behavior on our streets. Dangerous situations on the road are the subject of discussions with our friends and colleagues pretty much on a daily basis. There is a general consensus in UAE’s society, that road safety must be addressed as a matter of national priority (manifested in the UAE Government ‘Vision 2021’), with urgency and with longevity.

Our Vision

Our Vision is to contribute to reducing the number of road traffic fatalities, road traffic injuries and road traffic accidents in the UAE…we want to ‘make a difference’!

Our Mission

Our Mission is to raise the UAE’s traffic participants’ awareness for proper conduct on our roads, on a broadly communicated and permanent basis. We want to be – in a constructive manner – a communication, improvement and knowledge platform.

Our Strategy

We engage with our stakeholders traffic participants, authorities, media, and CSR-aware corporations (Corporate Social Responsibility). Our content backbone are ‘tips&tricks’ we provide to more than 50 topics of road safety, specifically relevant to the UAE. We communicate our content via media (digital and classical), the communication channels of our CSR-minded corporate supporters, PR and events. is proud to be already supported by more than 30  governmental entities, corporations and institutions from various segments and industries.


United Arab Emirates


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Exhibitor List 2017

  • Most comprehensive and complete motor show I’ve ever been at. Can’t recommend it enough, it was amazing.
    James Stewart - CEO, Chrysler
  • “Over 800 solid leads were collected during the event, so it’s fair to say that we view our participation as a success.”
    Marco Tronchi - CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East
    CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East
  • "The coming 12 months is set to be hugely important for Cooper Tire in the Middle East and partnering with the region’s leading automotive event is the perfect platform for us.”
    Jeff Schumaker - Vice President & Managing Director, Cooper Tires
    Vice President & Managing Director, Cooper Tires
  • “The reception has been amazing. We were a little apprehensive when we debuted it back home at the Detroit Auto Show and you never know how it’s going to go with the different culture here but so far, everyone seems to love it here!"
    Ian James - Brand Ambassador, Equus Automotive
    Brand Ambassador, Equus Automotive



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