Fiat Chrysler Automobiles
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The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded. Walter P. Chrysler built a company and a brand that wasn’t afraid to push the limits and think outside of the box. In 1925, when he realised his dream of creating his own company, he dedicated its efforts to excellence in engineering, while building affordable, luxurious cars at a price customers could afford - that tradition continues today.
Over the past 90 years, Chrysler vehicles have become known for innovative engineering, groundbreaking style and “looking more expensive than they were,” the forerunner to affordable luxury. Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of their owners - and beyond just exceptionally designed vehicles, the Chrysler brand has incorporated advanced technology, safety and security and thoughtful functional features into all of its products, such as award-winning powertrains, segment-first nine-speed automatic transmissions and Fuel Saver Technology, which delivers enhanced driving economy.
Dodge doesn’t make category cars. It makes category cars nervous. The brand is back to its performance roots with every single model it offers, offering a complete lineup of vehicles that really stand out within their segments. Dodge strives to turn everyday vehicles into personal statements - vehicles that are modern performance cars that deliver the visceral feel that reminds buyers why they fell in love with driving in the first place.
From muscle cars to full-size seven-seater SUVs, the Dodge brand’s lineup delivers best-in-class horsepower and performance, class-exclusive technology, advanced safety and security, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, Uconnect 8.4-inch (213.36mm) touchscreen infotainment centres and 7-inch (177.8mm) thin-film transistor (TFT) customisable gauge clusters, to name but a few.
Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks in the industry.
Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out or a hard-working Ram 1200 or Ram 3500 Heavy Duty owner, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities - this commitment has seen Ram trucks receive many accolades.
Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package and the Ram brand continues to beat the competition in the most sought-after titles; fuel economy, payload and towing capacity.
Products and achievements that have shaped the world around us: machines, designs, engines that have made entire generations dream. This is the Fiat that has represented the Italian spirit to the world for more than a century, during which time Fiat has been offering customers simple and affordable, yet innovative solutions to meet their complex mobility needs.
The Fiat brand has a history that dates back to 1899 when the first Fiat automobile was produced - the brand’s mission is to combine the Italian passion for design and originality with the maximum in efficiency and versatility in every model; to produce engines that make driving fun, while ensuring fuel efficiency and low emissions; to use the best technologies to deliver on-board comfort as well as vehicles that are affordable and cost effective to maintain.
Simply put, Fiat makes cars for every need that are also stylish, fun to drive and surprisingly functional - this philosophy is perfectly embodied by the iconic Fiat 500 (or Cinquecento), a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is sold in more than 100 countries around the world and is synonymous with modern, simple design blending form, function, technology and a pride of ownership that is genuine.
The Abarth line-up is the very best expression of the principles of performance, craftsmanship and technical upgrade that characterise the brand with the scorpion badge.
It was in 1949 that Carlo Abarth, after a career racing motorcycles and cars, founded Abarth & C with Guido Scagliarini. The first vehicle produced was the 204 A Roadster, based on the Fiat 1100. It immediately won the 1100 Sport Championship as well as Formula 2. Alongside racing, the company started to produce tuning kits that improved performance, power and speed of standard vehicles.
Abarth vehicles were renowned for their high performance and power, but first and foremost for being small and agile just like the Scorpion. Carlo Abarth’s performance modified cars achieved success in every competition and with him at the wheel, set many records. In the 1950s and throughout the 60s, the Abarth brand became synonymous with sport, tuning and performance, and changed the sports car world.
Today, the Abarth brand still maintains its unique DNA, and is renowned for performance, great driving pleasure and sporty appeal. The story of the Scorpion continues, facing new challenges, creating unique vehicles and giving great emotion to whoever has the honour of driving these vehicles.
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