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Test Drive


For the first time ever, Dubai International Motor Show brings together a fantastic test drive opportunity at the show. Nothing is more convincing than experiencing the power and drive of the vehicle, compelling visitors with their purchase decision right at the event.

81% of car buyers rated test-driving process the highest in level of satisfaction
(source: Source: 2016 Car Buyer Journey, Autotrader)

Exhibit at Dubai International Motor Show and get a chance to increase your car sales with test drive opportunity at the show. Limited to confirmed exhibitors only, availability is on a first-come, first-served basis. 

If you are interested to exhibit and offer your test drive service service to our visitors, please contact Rajesh Panicker on +971 4 308 6014 or submit your enquiry now.


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Extensive Marketing Campaign

  • Dedicated Test Drive Fiesta email to a database of 150,000+
  • Featured coverage in show newsletter, official preview, official catalogue, press release reaching an audience of over 100 million
  • Boosted social posts on participating brands to 120,000+ followers


Bespoke Website Promotion

  • Test Drive Fiesta featured as a key visitor attraction
  • Dedicated page to promote Test Drive Fiesta
  • Your brand to be promoted within the Test Drive Fiesta page
  • Your own branded online booking platform to acquire leads
  • Real-time sharing of online booking leads

Exhibitor List 2017

  • Most comprehensive and complete motor show I’ve ever been at. Can’t recommend it enough, it was amazing.
    James Stewart - CEO, Chrysler
  • “Over 800 solid leads were collected during the event, so it’s fair to say that we view our participation as a success.”
    Marco Tronchi - CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East
    CEO & Managing Director, Fiat Chrysler Automobiles (FCA) Middle East
  • "The coming 12 months is set to be hugely important for Cooper Tire in the Middle East and partnering with the region’s leading automotive event is the perfect platform for us.”
    Jeff Schumaker - Vice President & Managing Director, Cooper Tires
    Vice President & Managing Director, Cooper Tires
  • “The reception has been amazing. We were a little apprehensive when we debuted it back home at the Detroit Auto Show and you never know how it’s going to go with the different culture here but so far, everyone seems to love it here!"
    Ian James - Brand Ambassador, Equus Automotive
    Brand Ambassador, Equus Automotive



    Sponsors & Partners

    Organised By


    Official Airline Partner


    Official Courier Handler


    Official Travel Partner


    Official Publisher


    Ticketing Partner