Since its launch in North America as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry. The Middle East is one of the key markets selected to spearhead the Ram brand’s expansion outside North America. The Brand has won numerous prestigious awards along the way and committed to innovation, capability, efficiency and durability.
The latest Ram 1500 capitalizes on a truckload of exclusive, pioneering, fuel-saving systems, including an eight-speed automatic transmission, thermal management system and pulse-width modulation (PWM) plus active aerodynamics with grille shutters and air suspension, seeing the Ram 1500 establish itself as what is unmistakably the most advanced and efficient truck in the light-duty category,
The Ram 1500 stands out in every field. The lineup has grown from three models to nine, with the introduction of the new Express, Sport, Big Horn, Longhorn, Limited and Rebel models.
From the new 1500 Express, which will appeal to customers looking for an affordable truck without compromising on design, to the sheer luxury of the Longhorn and Limited, which are targeted at customers looking for no compromise on luxury, there’s now a Ram for everyone.
The Ram Rebel brings one-of-a-kind, off-road design to the full-size truck segment with unique design cues and can-do attitude backed by Ram Truck engineering. Equipped with a factory lift, 33-inch tyres, standard air suspension, Bilstein shocks, skid plates, tow hooks and other off-road-ready features, the Ram 1500 Rebel appeals to the truck owner looking for a less beaten path.
Discover the rest of the RAM range at the Dubai Motorshow.
For further information, please visit www.mideast.ramtrucks.com
- Exhibitor: Fiat Chrysler Automobiles
- Dealer: FCA Middle East
- Stand: 100
- Model: Ram 1500
- Address: United Arab Emirates