For more than a century Fiat, founded in 1899, has been offering customers simple and affordable, yet innovative solutions to meet their complex mobility needs.
The brand’s mission is to combine the Italian passion for design and originality with the maximum in efficiency and versatility in every model; to produce engines that make driving fun, while ensuring fuel efficiency and low emissions; to use the best technologies to deliver on-board comfort as well as vehicles that are affordable and cost effective to maintain. Fiat makes cars for every need that are also stylish, fun to drive and surprisingly functional.
There are dates which are destined to remain firmly lodged in our collective memory; moments which, in the short-term, or with the passing of time, can prove to be revolutionary. One of the dates which has undoubtedly managed to escape the anonymity often imposed by the calendar is the 4th of July, 1957. Indeed, this was the momentous date on which the "500" was first produced in Turin, the "big small car" which soon became the emblem of the concept of driving for the mass market. Over 4 million vehicles have been sold, but there's more to understanding this car than that. a vehicle capable of combining what seem to be contrasting values: it is exclusive but accessible, it is elegant but fun, it is quinquennially Italian but is a global best-seller sold in 100 countries.
To celebrate, Fiat presents the 500 special 60th anniversary series, exclusively available as a convertible. This exclusive numbered limited edition pays tribute to the original 500 through a specific characterization and the contemporary reinterpretation of some of the style details that made it famous, such as the vinyl dashboard, the vintage logo on the front, between the chrome spoiler and on the boot door and steering wheel, as well as the chrome finish on the bonnet. the special 60th anniversary series.
Discover the rest of the Fiat range at the Dubai Motorshow.
For further information, please visit www.fiat-me.com
- Exhibitor: Fiat Chrysler Automobiles
- Dealer: FCA Middle East
- Stand: 100
- Model: Fiat 500 60th Anniversary Edition
- Address: United Arab Emirates