Dubai is strategically placed to service and access markets spanning the Middle East, Asia, Europe and the Indian Subcontinent, exceptionally well connected for international travel, and famous for the ease of doing business in the region.
Its location at the cross roads of Asia, Africa and Europe lends to its crucial role in business dealings in the region. The city is located midway between the Far East and Europe, which makes for easy accessibility. London is seven hours away, Frankfurt six, Nairobi four and Hong Kong eight. Over 120 shipping lines and 107 airlines connect the city to over 160 global destinations.
Tourists are free to enjoy a great number of activities as Dubai has beautiful beaches, a wide selection of water sports and exciting desert safaris. A renowned shopping destination, Dubai hosts the world’s only yearly shopping festival, and is home to some of the largest and most luxurious malls in the world. International sporting events such as the world’s richest horse race - the Dubai World Cup, the Dubai Tennis Championship and the Dubai Desert Classic have also put the city on the world sporting map.