Jaguar Land Rover Experience

Jaguar Land Rover

Jaguar Land Rover is introducing a brand new JLR Experience Zone at DIMS 2015. The JLR Experience Zone will be located at the Arena Plaza which is accessed via Sheikh Saeed Hall 1 and will offer visitors the following:


​Land Rover Experience


After its success in the United Kingdom, China, Russia, and South Africa ,Land Rover will be premièring its Mobile Equipment for the first time in the Middle East, a range of state-of-the-art, mobile man-made tracks and obstacles that will give visitors the chance to experience the unique all-terrain ability of Land Rover vehicles. A unique opportunity for visitors to test Land Rover's extraordinary capability for themselves at the Show. 


Jaguar Bloodhound Experience


Jaguar is proud to partner with Bloodhound SSC. The project's ultimate aim is to raise the World Land Speed Record above 1,000mph and to assist in inspiring the next generation of scientists and engineers. Jaguar will be at the heart of Bloodhound SSC providing its renowned 5.0-litre V8 550PS Supercharged engine to provide hydraulic services to the car and drive the rocket’s oxidizer pump. has created a 1,000 mile per hour drive experience simulator to give visitors at DIMS the opportunity to get behind the wheel of the Bloodhound SSC and try to set a new Land Speed Record. The simulator’s eye-catching design will offer visitors the chance to challenge themselves to be the fastest driver on the planet!


Organised by


Official tire

Cooper Tires

Event Partners


Promotion partner

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Official Battery

official battery

Official Gaming Partner

gaming partner

Strategic Partner


Visit & Win Promotion Partner


Promotion Partner


Official airline partner


Official Arabic Radio

arabic radio

Official English Radio

English radio

Event TV Partner

Smart Digital

Arabic Online Partner


arabic online partner

Automotive Lifestyle Partner


Official event

Dubai Motor Festival

Official News Broadcaster

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Official Online Partner


Official Music Partner


Supporting Partner

Road Safety

Supporting Partner


Supporting Partner


Official courier handler


Official publisher


Distribution Partner

DM Blue Truck

Analytics Partner


Techmart Solutions

Official travel partner


Show Info

14 - 18 November 2017  

Show Timings:
Tues 14 Nov
Weds15 Nov 
Thurs 16 Nov
Fri 17 Nov
Sat 18 Nov 

6.00pm - 11.00pm 
11.00am - 11.00pm
11.00am - 11.00pm 
11.00am - 10.00pm
11.00am - 10.00pm

Dubai World Trade Centre
P.O. Box 9292
Dubai,  UAE

Map to the venue