Ignition Live Talks was a dedicated engagement space where visitors could interact and get personal with key personalities from the motoring world.

Hundreds of people participated in open debates on the hottest topics from where best to get your ride customised, to off road routes, tips and tricks. 

They were open, free-to-attend sessions hosted by influential speakers and personalities focused on sharing experiences and a passion for driving/riding.

There was something for all!

  • Motor Sport Trends
  • Maintenance & Safety
  • Technology & Design
  • Bikes – Heritage & New Generation
  • Tuning – Customisation (Cars & Bikes)
  • Drifting & Dune Bashing
  • Touring – World Wide Routes

Jump into the driving seat and Register as a speaker, Register as a speaker or Contact us for more information!


Meet the Experts

Manuel Schmidt

qa“I’d be very keen to test drive an electrical engine in the dunes with its immediate power to the wheels.”

As a co-founder of the Land Rover Owners UAE group, Manuel is a keen explorer of the region’s deserts and mountains in his specially equipped Land Rover Defender 90. Manuel will be at DIMS to take part in this year’s ‘Ignition Live Talks’, where he will be sharing a number of informative talks including teaching the basics of planning an overland expedition, as well as the technical requirements necessary for taking your vehicle off-road.

Before that though we were able to catch up with Manuel to preview some of the useful info he’ll be sharing during his talks, including the secrets to planning a successful expedition to what to do when you’ve broken down in the middle of the desert...

Click here to check out what he has to say.


Philip Shane


“I’m someone who follows my heart when buying a car. However, since buying is associated to the wallet, people who follow their heart may need to wait a bit longer to buy what they want.”

Philip will be one of the speakers taking part in this year’s ‘Ignition Live Talks’, where he will be offering his advice on how to avoid the common pitfalls often encountered when researching and buying a car in the Middle East. With buyers often not able to conduct proper research or evaluate their options effectively due to a lack of awareness and information, Philip will explain how evaluating cars based on your personal preferences will be the key message.

Before that though we were able to catch up with Philip to preview some of the useful info he is looking to share during his talk, as well as finding out his thoughts on the modern motoring industry and his own car buying history

 Q&A session here


David Brown


“I’m always excited by the way in which technology both enhances performance and driver experience, such as ever increasing horsepower from smaller engines.”

David will be at DIMS to take part in the Ignition Live Talks to speak about ‘What Makes the Perfect Grand Tourer’ where he will draw upon the experience of creating the Speedback GT as well as his history of renovating classic cars and competing in classic car rallies.  

Before that though we were able to get David to preview some of his secrets of creating a classic grand tourer, as well how he drove from Peking to Paris in a Rolls-Royce Phantom II Coupe...

Find out more here 


Organised by


Official tire

Cooper Tires

Event Partners


Promotion partner

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Official Battery

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Official Gaming Partner

gaming partner

Strategic Partner


Visit & Win Promotion Partner


Promotion Partner


Official airline partner


Official Arabic Radio

arabic radio

Official English Radio

English radio

Event TV Partner

Smart Digital

Arabic Online Partner


arabic online partner

Automotive Lifestyle Partner


Official event

Dubai Motor Festival

Official News Broadcaster

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Official Online Partner


Official Music Partner


Supporting Partner

Road Safety

Supporting Partner


Supporting Partner


Official courier handler


Official publisher


Distribution Partner

DM Blue Truck

Analytics Partner


Techmart Solutions

Official travel partner


Show Info

14 - 18 November 2017  

Show Timings:
Tues 14 Nov
Weds15 Nov 
Thurs 16 Nov
Fri 17 Nov
Sat 18 Nov 

6.00pm - 11.00pm 
11.00am - 11.00pm
11.00am - 11.00pm 
11.00am - 10.00pm
11.00am - 10.00pm

Dubai World Trade Centre
P.O. Box 9292
Dubai,  UAE

Map to the venue