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KIA Launches All New Cadenza to the World at 2009 Dubai Motor Show
December 16, 2009
KIA Motors Corp, through its sole distributor in the UAE - AL Majd Motors Co, held the world launch for the new Cadenza, the new hi-tech premium Sedan by Kia, at the Dubai International Motor Show today.
The much anticipated Cadenza, with its cutting edge technology and style, will take over as the large luxury sedan for the KIA line from the 10-year old Opirus, and is destined to totally transform Kia's sales performance in the D2 segment.
Along side the Cadenza launch, KIA also showcased three of its most popular models - Sorento, Cerato and Soul.
"KIA's presence at the Dubai Motor Show focused on the exciting world premier of a new model, alongside three of our top selling models in the region to highlight our brand's stylish design, creative engineering and world-class build quality, for the world to see," said Mohammed Khader, General Manager, Al Majid Motors- KIA.
"Throughout the current global economic downturn, KIA products have maintained their appeal to consumers and enabled us to increase our market share in many regions. I am confident that next year in the Middle East, the new Cadenza will join the ranks of the ever popular Sorento, Cerato and Soul models to spearhead a successful sales drive and attract more and more newcomers to our brand." added Khader.
AL Majd Motors also made a number of announcements for the future at the biannual car show.
Early next year, the company will open its third showroom in Dubai, in January 2010. It will also open a new 4's Facility in Mussafah, Abu Dhabi, which will comprise one of the largest repairs workshop, storage space, sales centre and car parts warehouse in the country.
Following the success of the 2009 KIA Road Show, AL Majd Motors will continue the legacy next year, with the show taking place across all seven emirates every two months.
The KIA Road Show gives KIA fans and enthusiasts the chance to test drive some of their favourite cars and become acquainted with the brand, as it tours the country.
KIA is the official sponsor of FIFIA world cup 2010 in South Africa and 2014 in Brazil, as well as the official sponsor of the Australian Tennis Championship 2010 and 2013.
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