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BMW M1 Homage to star at the Dubai International Motor Show
December 3, 2009
Stunning model is the ‘living heritage' of BMW's Motorsport achievements
The star of this year's BMW stand will be the M1 Homage. This unique model, making its debut in the Middle East, re-ignites the flame of a unique sporting heritage that exploded onto the Motorsports scene with the original BMW M1 more than 30 years ago.
The BMW M1 designed by Giorgio Giugiaro was a car of superlatives and a highly emotive vehicle that was uncompromisingly primed for the race track. This tribute model exhibits an emotional design that showcases technology and integrates it into the overall aesthetics of the vehicle.
Commenting on the attention-grabbing model Phil Horton, Managing Director of BMW Middle East said: "The BMW M1 was an utterly uncompromising super sports car which exuded passion; its forerunner, the BMW Turbo by Paul Bracq, displayed innovative technical solutions that found their expression in emotional design. It is precisely this blend - of technology and design, rationality and passion - that the BMW M1 Homage embodies."
About The BMW Group: The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.
The BMW Group achieved a global sales volume of more than 1.43 million automobiles and over 101,000 motorcycles for the 2008 financial year. Revenues for 2008 totalled EUR 53.2 billion, with earnings before interest and taxes (EBIT) of EUR 921 million. The company employed a global workforce of approximately 98,000 associates on 30 September 2009. The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.
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